Matt Rowley is the Digital Content Manager at Columbia Southern University, where he leads digital content strategy for prospective students and oversees content for The Link. He has more than 15 years of experience in digital content, communications and public relations, including previous communications roles in higher education and collegiate athletics. His current work focuses on search engine optimization and emerging AI search tools. Across these areas, he creates and manages accurate, useful content that helps prospective students make informed decisions about college, careers and online learning.

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