Online Bachelor's Degree
B.S. Business Administration – Marketing
Whether the focus is on products or services, marketing is a field that is crucial to the success of any organizations that seeks to sell. Columbia Southern University’s online Bachelor of Science in business administration with a concentration in marketing teaches students how to understand consumers’ wants and needs and how to develop marketing tactics that fulfill them. The degree program covers a variety of marketing topics including consumer behavior, marketing research, strategic marketing, advertising and more.