Executive Summary: This month’s reporting enhancements focus on granular funnel visibility and data hygiene. We have deployed new tracking for "Post-RFI" landing page interactions and added critical health metrics to the Admissions Dashboard to identify bottlenecks earlier in the cycle.

We are moving beyond simple conversion counting. The new report suite now tracks specific button clicks immediately following an inquiry, giving us deeper insight into applicant intent. Additionally, we have established new audit lists to flag email delivery issues and "Non-Marketing" status conflicts before they impact enrollment rates.

Pro Tip: Check the "Admissions Funnel Health" dashboard. We have added two new reports this week that highlight leads sitting in the "Enrolled" lifecycle stage who are currently dormant.

New Reports & Views

  1. Post-RFI Engagement: Three new reports now track engagement with "Apply" and "Schedule Meeting" buttons on thank-you pages, helping us gauge high-intent leads.
  2. Outreach Visibility: A new custom "Outreach Contacts" view has been deployed to give the team better visibility into unworked leads.
  3. Data Integrity Audits: We created a new segment for "Active in Admissions Workflow (Non-Marketing)" to immediately flag leads who are stuck in a workflow but accidentally marked as ineligible for email.
  4. Email Health: A new "Email Issues Review" audit list is now active to monitor hard bounce reasons (e.g., gamil.com typos) for rapid correction.