Bachelor of Science in Business Administration - Marketing

Students who graduate with a Bachelor of Science in Business Administration (BSBA) degree are equipped with a knowledge of business theories, policies, and procedures and are prepared to assume a responsible position within the business industry. Graduates will have acquired skills in decision-making, problem solving, and leadership, in addition to fundamental business and management procedures.

To achieve the objective of this program, the following learning outcomes have been established:

  1. Students will be able to apply managerial decision making through utilizing best practices in business.
  2. Students will be able to interpret business concepts, principles, and financial strategies.
  3. Students will be able to examine the effects of globalization on their work environment.
  4. Students will be able to analyze financial statements.

Marketing Concentration

Today’s businesses seek creative, highly educated marketing specialists who understand the changing global economy. Successful marketers anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit. The concentration in marketing provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to shine in this exciting field.

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Estimated time of completion of this program is 5 years.

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Curriculum

Curriculum Details


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*  Natural Sciences include biological sciences, chemistry, physical sciences, physical geography, and earth science.

**Each of these courses requires a prerequisite. Please review the course descriptions and objectives for each course to determine the prerequisite requirement.