Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketer's project consumer needs, translate those needs into products and services, and sell their products for a profit. The Bachelor of Science in Marketing provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field.
The BS in Marketing degree program explores major dimensions of the marketing environment to include economic, social, cultural, political, legal and regulatory information. Marketing is also explored from a global perspective, including analysis and targeting of global market opportunities and strategies in for profit and nonprofit sectors. The online marketing degree program combines information on the human need for information with substantial case studies of benchmark marketing programs in several corporations.
| Graduates will successfully complete 120 semester hours outlined below | |
| Semester Hours | |
| General Studies Requirements | 60 |
| Required General Studies Courses | 36 |
| General Studies Electives | 24 |
| Major Courses | 60 |
| Major Requirements | 36 |
| Professional Electives | 24 |
| Total | 120 |
| Required General Studies | 36 |
| Course Number / Description | Semester Hours |
| Humanities and Fine Arts | 9 |
| Select a minimum of 3 courses from this area to include | |
| SLS 1000 - Student Learning Success | |
| English Composition | 6 |
| EH 1010 - English Composition I | |
| EH 1020 - English Composition II | |
| Natural Sciences | 3 |
| Select a course from this area | |
| Mathematics | 3 |
| Select a course from this area | |
| History | 6 |
| Select a minimum of 2 courses from this area | |
| Behavioral and Social Sciences | 9 |
| Select a minimum of 3 courses from this area to include: | |
| BBA 2401 - Macroeconomics | |
| BBA 2501 - Microeconomics |
|
General Studies Electives Courses can be taken from General Studies or any 2000-3000 level courses. |
24 |
| Professional Electives (Any course not previously selected can be used to satisfy this requirement.) |
24 |
| Total 120 Semester Hours |
Columbia Southern University - 800.977.8449 - FERPA