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Bachelor of Science Degree
in Marketing
Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketer's project consumer needs, translate those needs into products and services, and sell their products for a profit. The Bachelor of Science in Marketing provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field.
The BS in Marketing degree program explores major dimensions of the marketing environment to include economic, social, cultural, political, legal and regulatory information. Marketing is also explored from a global perspective, including analysis and targeting of global market opportunities and strategies in for profit and nonprofit sectors. The online marketing degree program combines information on the human need for information with substantial case studies of benchmark marketing programs in several corporations.
Curriculum
| Graduates will successfully complete 121 semester hours outlined below | |
| Semester Hours | |
| General Studies Requirements | 61 |
| Required General Studies Courses | 37 |
| General Studies Electives | 24 |
| Major Courses | 60 |
| Major Requirements | 36 |
| Professional Electives | 24 |
| Total | 121 |
Curriculum Details
General Studies Requirements - 61 hrs
| Required General Studies | 37 |
| Course Number / Description | Semester Hours |
| Required First Course | 1 |
| OR 1010 - Student Orientation | |
| English Composition | 6 |
| EH 1010 - English Composition I | |
| EH 1020 - English Composition II | |
| Humanities and Fine Arts | 9 |
| Select a minimum of 3 courses from this area | |
| Natural Sciences | 3 |
| Select a course from this area | |
| Mathematics | 3 |
| Select a course from this area | |
| History | 6 |
| Select a minimum of 2 courses from this area | |
| Behavioral and Social Sciences | 9 |
| Select a minimum of 3 courses from this area to include: | |
| BBA 2401 - Macroeconomics | |
| BBA 2501 - Microeconomics |
|
General Studies Electives Courses can be taken from General Studies or any 2000-3000 level courses. |
24 |
Major Courses - 60 hrs
36 hours must be at the 3000-4000 level
| Major Requirements | 36 |
| Major Requirements- Group A (Select 10 courses listed below) | 30 |
| BBA 3201 - Principles of Marketing (3) | |
| BBA 3602 - Principles of Management (3) | |
| MAR 2251 - Internet Marketing Principles (3) | |
| MAR 2261 - Professional Selling Methods (3) | |
| MAR 3211 - Consumer Behavior (3) | |
| MAR 3231 - Marketing Research (3) | |
| MAR 3271 - Advertising (3) | |
| BBA 3331 - E- Commerce (3) | |
| BHR 3565 - Employment Law (3) | |
| MAR 4625 - Direct Marketing (3) | |
| Major Requirements - Group B (Select 2 Courses below or any 3000-4000 level HRM or business course) |
6 |
| BBA 3651 - Leadership (3) | |
| BBA 4951 - Business Policy and Strategy (3) | |
| MAR 3840 - Retail Management (3) | |
| MAR 4610 - Strategic Marketingv | |
| MAR 4680 - Marketing for Hospitality and Tourism (3) |
| Professional Electives (Any course not previously selected can be used to satisfy this requirement.) |
24 |
| Total 121 Semester Hours |