BSBA Concentration in Marketing
Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketers project consumer needs, translate those needs into products and services, and sell their products for a profit. This CSU program provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field.
Curriculum Details
General Studies Requirements - 60 hrs
Major Courses - 60 hrs
36 hours must be at the 3000-4000 level
| Major Courses |
36 |
| Major Requirements - Group A (Required Courses) |
30 |
| BBA 2010 - Introduction to Business (3) |
|
| BBA 3651 - Leadership (3) |
|
| BBA 3201 - Principles of Marketing (3) |
|
| BBA 2201 - Principles of Accounting (3) |
|
| BHR 3352 - Human Resource Management (3) |
|
| BBA 3210 - Business Law (3) |
|
| BBA 4751 - Business Ethics (3) |
|
| BBA 4951 - Business Policy and Strategy (3) |
|
| BBA 3551 - Information Systems Management (3) |
|
| BBA 3301 - Financial Management (3) |
|
| |
|
| Major Requirements - Group B (Select 2 Courses ) |
6 |
| Select any two 4000 level business administration courses that have not already been used to satisfy other requirements. |
|
| Professional Electives |
24 |
BSBA Concentration Courses in Marketing
(A minimum of 4 courses must be completed) |
|
| MAR 2251 - Internet Marketing Principles |
3 |
| MAR 3211 - Consumer Behavior |
3 |
| MAR 3231 - Marketing Research |
3 |
| MAR 3271 - Advertising |
3 |
| BHR 3565 - Employment Law |
3 |
| MAR 4610 - Strategic Marketing |
3 |
| MAR 4625 - Direct Marketing |
3 |
