MSL 5200: Crisis Communication Management

Description

Stresses that managers must be in a position to communicate effectively during crisis situations. Knowledge and specific skills are presented in this course to assist managers with effective communication during stressful or emergency situations.

Objectives

  1. Explain the fundamental stages of a crisis.
  2. Assess the different types of risks and crisis situations an organizational leader must acknowledge.
  3. Recommend effective communication plans for implementation in various crisis situations.
  4. Compose a crisis message utilizing key techniques for maximum effectiveness and response.
  5. Recommend avenues for damage control when faced with communication problems.
  6. Describe how to develop an effective relationship with the news media.
  7. Examine the impact of using social media and other technologies in risk and crisis communication.
  8. Develop a communication plan for a crisis situation that fosters employee morale.

PreRequisites

None

Textbook(s)

Integrated Learning Resource

Publisher: (No information available)
Author: (No information available)
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* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu