MBA 5101: Strategic Management and Business Policy

Description

An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities.

Objectives

  1. Compare and contrast different strategic models.
  2. Compare and contrast the integral functions of corporate governance.
  3. Explain how the evolvement of the Internet affects corporations based on current worldwide trends.
  4. Analyze the processes for formulating corporate strategy.
  5. Evaluate methods that impact strategy implementation, such as staffing, directing, and organizing.

PreRequisites

None

Textbook(s)

Integrated Learning Resource

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* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu