BBA 4951

Description

An overview of strategic management. A practical, integrative model of the strategic-management process is introduced. Basic activities and terms in strategic management are defined, and the benefits of strategic management are presented. Important relationships between business ethics and strategic management are discussed.

Objectives

1. Analyze the nuances of strategic management.
2. Analyze the characteristics of a business's vision and mission.
3. Analyze the external audit process.
4. Analyze the internal audit process.
5. Evaluate strategies in action.
6. Analyze the strategy analysis process.
7. Analyze the process of choosing a strategy.
8. Evaluate the strategic management process.
9. Analyze the process of implementing strategies in the following business functions: (a) management, (b) operations, (c) marketing, (d) finance/accounting, (e) research and development, and (f) management information systems.
10. Assess the strategy evaluation process.
11. Analyze the strategy review, evaluation, and control process.

PreRequisites

None

Textbook(s)

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu