• Get Started
• Transcript Request Service
• Requirements
• Transfer Credit
• Enrollment Options
• Admissions Status
• Term Schedule
• Forms
• Resources
  • Podcast
    • Criminal Justice
    • Fire Science
    • General
• Success Center
• Student Handbook
• Online Demo
• Student Testimonials
• Meet the Staff

General Podcasts

Subscribe to General Podcasts

Media Relations

• Role of the Public Information Officer (PIO)
  The PIO is the voice of your department. When in charge, be in charge. Don't let the media dictate your performance at an emergency incident. Keep the media informed, but also protected. Don't let them become a casualty.
• Qualities of a Good Public Information Officer (PIO)
  Look and act the part; keep your descriptions of the story short; know how to use social media; ALWAYS tell the truth.
• Crisis Communications
  Chief Dennis Rubin talks with Billy Hayes and Ron Dennis.
• Breaking News
  What is breaking news and what is the media looking for immediately? How does breaking news change the coverage of the day?
• Building Relationships with the Media
  Build trust, engage and include the media in your media management plan before an incident happens.
• Social Media... the Good, the Bad and the Ugly (Audio)You have to be careful what you post on your social media channels. The available technology used in social media can be a useful tool, but can also a double-edged sword. Make sure you have a good policy in place for your department on how to utilize social media.