MBA Marketing

MBA in MarketingThe CSU online MBA Marketing concentration guides students to develop the knowledge, analytical skills and creativity needed to excel in this field. Today's businesses need creative, highly educated marketing specialists who understand the changing global economy. Successful marketers anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.

Estimated time of completion of this program is 3 years.

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Curriculum

Graduates will successfully complete 37 semester hours outlined below
Semester Hours
MBA Requirements 25
MBA Concentration Courses 12
Total 37
MBA Requirements 25
OR 5000 - Student Orientation 1
MHR 6451 - Human Resource Management Methods 3
MBA 5501 - Advanced Marketing 3
MBA 6001 - Organizational Research and Theory 3
MBA 6601 - International Business 3
MBA 5401 - Management Information Systems 3
MBA 6301 - Business Ethics 3
MBA 5101 - Strategic Management & Business Policy 3
MBA 5652 - Research Methods 3

 

MBA Concentration Courses - Marketing 12
MBA 5841 - Strategic Marketing 3
MBA 5851 - Marketing Research 3
MBA 5861 - New Product Marketing 3
MBA 5871 - Business-to-Business Marketing 3
Total 37 Semester Hours

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