Bachelor of Science in Business Administration, Marketing

BSBA Marketing Degree Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketers project consumer needs, translate those needs into products and services, and sell their products for a profit. The BSBA concentration in Marketing provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field.

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Estimated time of completion of this program is 5 years.

Curriculum

Graduates will successfully complete 120 credit hours outlined below
Credit Hours
General Studies Requirements	60
Required General Studies Courses	36
General Studies Electives	24
Major Courses	60
Major Requirements	36
Professional Electives	24
Total	120

Curriculum Details

General Studies Requirements - 60 hrs

Required General Studies	36
Course Number / Description	Semester Hours
Humanities and Fine Arts	9
Select a minimum of 3 courses from this area to include
SLS 1000 - Student Learning Success
English Composition	6
EH 1010 - English Composition I
EH 1020 - English Composition II
Natural Sciences	3
Select a course from this area
Mathematics	3
Select a course from this area
History	6
Select a minimum of 2 courses from this area
Behavioral and Social Sciences	9
Select a minimum of 3 courses from this area to include
BBA 2401 Macroeconomics
BBA 3602 Principles of Management

General Studies Electives	24
Courses can be taken from General Studies or any 2000-3000 level courses.

Major Courses	60
36 hours must be at the 3000-4000 level

Major Requirements	36
Major Requirements - Group A (Required Courses)	30
BBA 2010 - Introduction to Business	3
BBA 3651 - Leadership	3
BBA 3201 - Principles of Marketing	3
BBA 2201 - Principles of Accounting	3
BHR 3352 - Human Resource Management	3
BBA 3210 - Business Law	3
BBA 4751 - Business Ethics	3
BBA 4951 - Business Policy and Strategy	3
BBA 3551 - Information Systems Management	3
BBA 3301 - Financial Management	3

Major Requirements - Group B (Select 2 courses.)	6
Select any two 4000 level business administration courses that have not already been used to satisfy other requirements.

Professional Electives	24
BSBA Concentration Courses in Marketing (A minimum of 4 courses must be completed)
MAR 2251 - Internet Marketing Principles	3
MAR 3211 - Consumer Behavior	3
MAR 3231 - Marketing Research	3
MAR 3271 - Advertising	3
BHR 3565 - Employment Law	3
MAR 4610 - Strategic Marketing	3
MAR 4625 - Direct Marketing	3

Total 120 Semester Hours

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